Wise Cards Brand System

The first TransferWise card was introduced in 2018: a bright green card against our blue branding. In March 2023, we launched our Wise rebrand - a new system to disrupt the old one. Along with a new brand identity, our card also needed a refresh. We kept it simple, clean and accessible.


After its launch,
I created this guide on our Wise brand microsite to explain the foundations of card use for both internal and external use, which included different elements of all cards visuals in Wise, applications, and its do’s and don’ts. Full guide available at: https://wise.design/foundations/cards

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