The first Transferwise card was introduced in 2018, a bright green card against our banky blue branding. It confused people at first (#whyisitgreen), but since then, Wise customers all around the world came to associate this very colour to our brand. It represented an evolution - and revolution, against the stiff rules of branding in finance, sparking the need to re-evaluate our identity.
In March 2023, we launched our Wise rebrand - a new system to disrupt the old one. Along with a brand new logo, colours, typography and illustrations, our card also needed a refresh.
We kept it simple, clean, and accessible to our customers and easy on the eye on all platforms.
I developed the card designs alongside our appointed agency and brand system team. Working with card operations, manufacturers and our scheme providers, I managed its production with our card issuance team before shipping it to the world.
Card design: Ragged Edge, Amanda Ang
3D: Edwin Tan